Harsh Baid

About Harsh Baid

Finance Leader with 15+ years of post qualification experience in the FMCG industry, partnering businesses to deliver profitable growth, strengthen margins, and build future-ready organizations. I combine financial rigor with commercial acumen to shape strategy, optimize trade investment, and drive digitization & automation initiatives for end-to-end business transformation.I have a proven track record of leading and implementing strategic financial initiatives that drive business growth and profitability. I have led several large-scale initiatives spanning revenue management, cost optimization, digital finance, and operating model redesign - consistently translating data into decisive actions that improve ROI and competitive performance. I am known as a trusted business partner, working closely with cross-functional leaders to balance short-term delivery with long-term value creation.Equally passionate about people, I focus on building high-performing teams, nurturing talent, and fostering a culture of ownership, collaboration, and continuous improvement. I believe sustainable success in FMCG comes from the intersection of strong financial discipline, consumer-first thinking, and agile execution. On the academic front, I hold a CA certification from ICAI and a Bachelor of Commerce degree from St. Xavier\'s College, Kolkata. I have also completed the Executive Program in Strategic Finance for CFOs and FP & A Leaders from IIM Lucknow. In my current role as the Financial Controller at ITC Filtrona, I oversee the entire finance function, including business strategy, financial control and systems, export and import management, corporate finance & treasury, credit control and risk management, accounting and secretarial compliances.

Experience

1. General Manager Finance - Tobacco Division

   ITC Limited

   Jul 2025 — Present

   Working as the Financial Controller at ITC Filtrona (JV). In my current role, I spearhead the finance function, supporting business strategy and implementing financial control systems. I manage corporate finance, credit control, risk management, and ensure accounting and secretarial compliance.

Education

• The Institute of Chartered Accountants of India

  CA, Accounting and Finance

• Indian Institute of Management, Lucknow

  Strategic Finance MDP 2021, Accounting and Finance

• Shree Jain Vidyalaya

  Higher Secondary, Finance

  1993 — 2005

• St. Xavier's College (Autonomous), Kolkata

  Bachelor of Commerce (B.Com.), Accounting and Finance

  2005 — 2008

Skills

• Financial Analysis
• Tds
• Financial Audits
• Accounting Standards
• Internal Controls
• Statutory Accounting
• Financial Reporting
• Management
• Strategic Financial Planning
• Accounts Receivable
• Fmcg
• Internal Audit
• Auditing
• Indirect Taxation
• Corporate Finance
• Mis
• Financial Accounting
• Accounting
• Treasury
• Managerial Finance
• Direct Tax
• Tax
• Income Tax
• Variance Analysis
• Statutory Audit
• Indian Taxation
• Business Valuation
• Team Management
• Consolidation
• Working Capital Management
• Finance