Harsh Ajit Thakur

About Harsh Ajit Thakur

I am a Marketing professional with a Bachelor of Management Studies (BMS) degree, majoring in Marketing Specialization from H.R. College of Commerce & Economics, where I cultivated a robust foundation in marketing principles, business communication, and integrated business practices. Throughout my academic journey, I actively participated in various events, coordinated cross-functional activities, and took on communication-centric roles that allowed me to apply theoretical knowledge in real-world contexts. These experiences not only enhanced my organizational and interpersonal skills but also nurtured a practical understanding of marketing, branding, and audience engagement beyond classroom learning.Following my graduation, I transitioned seamlessly into the professional domain, focusing on media planning and marketing communications. In this role, I have gained extensive hands-on experience in campaign coordination, digital media management, content strategy, and multi-platform marketing execution. This exposure has enabled me to develop a well-rounded skill set that integrates strategic marketing thinking with meticulous execution, ensuring campaigns are impactful and results-oriented.I work collaboratively with diverse stakeholders, managing communications, digital assets, and marketing initiatives with precision and attention to detail. My role involves planning, monitoring, and optimizing campaigns in fast-paced environments, which has strengthened my ability to deliver under pressure while maintaining high standards of quality and consistency. In addition, I am continuously enhancing my proficiency in media planning, integrated marketing strategies, and emerging digital tools, including AI-driven marketing technologies, to remain at the forefront of evolving industry trends.At Dentsu, I have gained invaluable experience working in media planning and marketing communications, contributing to campaigns for diverse clients across multiple industries. My role involves end-to-end support in campaign coordination, digital media management, and strategic planning, allowing me to translate client objectives into actionable marketing initiatives. Passionate about leveraging marketing insights to drive measurable outcomes, I aim to contribute to innovative, data-driven campaigns that align with organizational objectives and audience expectations. My journey reflects a balanced blend of academic zeal, practical exposure, and a commitment to professional growth, making me adept at translating marketing strategies into actionable, high-impact solutions.

Experience

1. Media Planner

   dentsu

   Mar 2025 — Present

   Developed strategic media plans for diverse clients across multiple platforms. Analyzed market trends to inform targeted advertising strategies and media placements. Collaborated with creative teams to ensure alignment on campaign objectives and messaging. Managed crisis communication efforts on digital platforms, mitigating negative impacts on brand reputation. Implemented SEO strategies to improve online visibility and search rankings for digital content. Negotiated media buys and managed advertising budgets to maximize return on investment. Monitored and analyzed performance metrics, adjusting strategies to optimize media reach and engagement. Utilized media planning tools to track budgets and optimize resource allocation effectively. Coordinated with vendors to negotiate rates and secure advertising placements efficiently.

Education

• St. Xavier's Global Academy

  Middle School Diploma

• H.R. College Of Commerce & Economics

  Bachelor's Degree in Management Studies, Marketing

• H.R. College Of Commerce & Economics

  High School Diploma, Business/Commerce, General