Harsees Kaur
Marketing Assistant, Strategy & Analytics @ASUS
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WORK HISTORY
Marketing Assistant, Strategy & Analytics @ASUS
Toronto, ON, CA
EDUCATION
Vellore Institute of Technology
Master of Science in Data Science, Data Science
St. Thomas' School , Mandir Marg
Commerce with Mathematics
Humber College
Post Graduate certificate in Business Insights & Analytics, Business Analytics
Mata Sundri College For Women
Bachelors of Science in Statistics, Statistics
ABOUT HARSEES KAUR
My Story I began my career in statistics and data science, building pipelines and running predictive models. While I enjoyed the technical challenges, I became more interested in understanding the \'why\' behind the data, especially customer behavior. This curiosity led me to pursue a Business Analytics course at Humber College, where I learned how data shapes business strategy. That naturally guided me into marketing analytics and retail, where I could combine technical skills with insights into consumer behavior. Today, I lead marketing analytics projects focused on attribution, incrementality testing, and building dashboards to help teams make data-driven decisions that truly connect with customers. My Competitive Edge = Data infrastructure + business intuition + customer obsession I bring a blend of hands-on technical experience in SQL, Python, and data visualization with a strategic understanding of marketing performance strategies such as MTA, and Test & Learn. Fun Fact I love exploring my creative side in my spare time. I create digital and hand-drawn illustrations, which helps keep my creativity sharp and brings a visual lens to how I communicate complex ideas.
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