Harry Mann

British Cycling Products and Channels Lead @Shell

Cheltenham, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2023 — Present

British Cycling Products and Channels Lead @Shell

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London, GB

Back into retail and back into bikes! Very excited to be working with Shell on their sponsorship of British Cycling. Working with the UK businesses to identify commercial opportunities; launching new products and services across the retail footprint and beyond. Looking forward to applying my experience to deliver the partnership goals and support cycling from grass roots up to the Elite teams.

EDUCATION

2001 — 2006

Loughborough University

BSc Hons, International Business with Spanish

SKILLS

Google AnalyticsUser ExperienceMarketing StrategySocial MediaMarketing CommunicationsCrmManagementSalesProduct MarketingBloggingEcommerceProduct LaunchBrand DevelopmentMarketingCustomer ExperienceAffiliate MarketingOnline MarketingContent MarketingProject ManagementWeb AnalyticsIntegrated MarketingCustomer ServiceDigital MediaOnline AdvertisingB2b MarketingB2bCustomer RelationsTwitterMarket PlanningFacebook MarketingInstagramBusiness StrategyInteractive MarketingAccount ManagementMarketing ManagementEmail MarketingStrategyE-CommerceDigital MarketingSem

ABOUT HARRY MANN

Globally experienced ecommerce and digital marketing professional. With a wide foundation of responsibilities from strategic planning to creation and implementation of successful growth plans. My passion for digital marketing took me into ecommerce, with commercial responsibility for multiple P & Ls and delivering challenging sales targets using an international portfolio of commerce channels.I have extensive experience of working across international markets and brands, especially the USA and China, where I have spent a significant amount of time. I am constantly researching and implementing creative, conversion-driving campaigns and love experimenting with innovative new technologies; analysing the impact they have on CX and digital commerce KPIs across global markets.Very fortunate to be recognised in the 2017 BIMA Top 100 Digital Marketers as a Change Agent.Specialties: Customer Experience. Digital Marketing. Ecommerce. Search Engine Marketing. Interactive Marketing. Email Marketing. Integrated Campaign Management. Marketing Planning and Strategy. CRM, Database Marketing and Marketing Metrics. CRO and UX design and testing. International.

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Harry Mann — British Cycling Products and Channels Lead at Shell in Cheltenham, GB | Unifers