Harry Luk
Senior Full-stack Marketing Consultant (E-commerce & 24 Retail Locations) Strategist & Operator @Pure Integrative Pharmacy
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WORK HISTORY
Senior Full-stack Marketing Consultant (E-commerce & 24 Retail Locations) Strategist & Operator @Pure Integrative Pharmacy
Vancouver, BC, CA
Operated as a hands-on external consultant for Jim Pattison Groupâowned pharmacies (Pure Pharmacy and Hello Pharmacy), independently executing strategy, analysis, and rollout with minimal internal oversight Led and executed a staff-driven Google Reviews initiative (â30 Reviews in 30 Daysâ), increasing network-wide review volume 10Ă in one month (15 â 154) and improving average rating 4.5 â 4.6 through a proven, repeatable strategy Executed Google Business Profile optimization and data analysis across 24+ retail locations, improving local profile interactions, calls, and website clicks Owned digital customer-facing marketing and communications, including design, copywriting, and publishing across SMS, email, in-store digital screens, website homepage banners, and social platforms (Facebook, Instagram, Threads, TikTok) Managed end-to-end production of physical marketing assets, partnering with commercial printers to ensure high-quality output of conversion-focused, print-ready designs across quarterly flyer booklets and in-store signage Owned web funnel analysis and optimization, combining social follower, email and SMS subscriber, Google Analytics, and Shopify data to identify gaps, deliver data-driven recommendations to leadership, and improve e-commerce performance Designed and operated a consultant-managed marketing system to track drafting, review, and publishing timelines, preventing missed deadlines and keeping initiatives ahead of schedule
EDUCATION
The University of British Columbia
Bachelor of Applied Science (B.A.Sc.), Mechanical Engineering
SKILLS
ABOUT HARRY LUK
I build growth systems that convert and scale, deliver meaningful results, and simplify what feels complex.Whether itâs leading the end-to-end development of an enterprise-grade marketing analytics platform, supporting a multimillion-dollar ad tech startup, or co-founding an AI safety nonprofit that shaped global governance proposalsâI bring relentless execution, ethical clarity, and systems thinking to everything I do.Over the past 15+ years, Iâve: Built a proprietary conversion tracking platform that replaced $100K/month in SaaS toolsâtracking 1.19B+ ad clicks Scaled paid and organic campaigns across 80+ countries and 50+ user acquisition channels Designed, filmed, and edited 100+ videosâdistributed across 11+ platformsâwhile leading content strategy, SEO, and conversion optimization (CRO) Singlehandedly planned, produced, and launched campaigns generating 5â6 figure profits in daysâusing only small email lists and zero ad spend 10Ă\'d Google Reviews across 24+ retail locations (Jim Pattison Group) by implementing proven strategies in one month Built a human-in-the-loop compliance automation system, eliminating 90% of manual testimonial vetting while aligning with FTC/FCC/SEC requirementsđ§ My edge is bridging strategy with hands-on execution. I write code, build funnels, produce content, and architect systems that unlock clarity, speed, and scale. Whether replacing tools with automation or simplifying complex workflowsâI turn ideas into durable, scalable outcomes.đ¤ Iâve worked with bootstrapped founders, established retail chains, media publishers, and billion-dollar marketers. Along the way, Iâve learned from multiple billion-dollar brand builders, AI governance experts, and operators behind the worldâs top YouTube brands.My core values:1⣠Execute with integrity2⣠Steward resources with excellence3⣠Solve with simplicity and systemsLetâs connect if you\'re looking to: Build a lean, high-impact digital growth engine Use AI to streamline operations and scale smarter Run compliant, high-performance campaigns Collaborate on mission-driven, ethically grounded projects Create content that resonates, ranks, and converts
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