Harry Runkle

About Harry Runkle

Over 25 years of successful media, marketing and sales management experience. Currently, responsible for directing the strategy and execution CBN’s audience engagement and digital audience growth via OTT platforms, streaming TV and connected TV\'s. Additionally, I provide insights on audience trends and emerging platforms for distribution of CBN’s content. In my previous role, as Manager of Digital Advertising, I managed all advertising accounts, ad agency, programmatic vendors and ad network relationships. This involves direct client selling to regional and national advertisers, advertising agencies, and advertising networks. Responsible for collaborative advertising programs between our national TV and online ad operations. Responsible for all online revenue and budgeting forecasts. Serve on company’s Digital Media Strategy leadership team. Developed national digital sales strategy and materials.Skills and achievements include being a top ranked senior sales executive specializing in crafting online strategic, scalable advertising programs based on client’s key objectives. Consistently develop strong business relationships and use informal/formal presentation skills to represent my business and ability to close action plans presented to clients. Have a strong track record of achieving annual revenue goals and securing strategic targeted accounts including local, regional and national programs.Work with a variety of regional and national ad agencies that includes regional & national travel. Led statewide effort to create an online network buy for Virginia Newspapers websites via The Virginia Press Association.Specialties:* Sales Management * Internet Media AD Sales * Multi-Media Partnering * Team Leadership * P&L Responsibility * Retail, National and Network AD Sales* New Product Development * Focus Groups * Event Show Management * Cross Business Unit Collaboration/Team Selling

Experience

1. Director of Tv Multiplatform & Distribution

   The Christian Broadcasting Network

   Jan 2022 — Present · Virginia Beach, VA, US

   Responsible for managing the strategy and execution of increasing CBN’s audience engagement and digital audience growth. Provide insight on audience trends and emerging platforms for distribution of CBN’s content. Core Responsibilities-Evaluate, plan and execute initiatives with key distribution outlets via streaming, OTT & connected TV-Work closely with internal stakeholders in sales, marketing, brand/product, legal, as well as external distribution outlets to initiate, develop, and execute strategic marketing partnerships to drive audience growth-Oversee, when applicable, new product launches that align with CBN’s core ministry & business goals-Plan & execute distribution commitments & support contract communications & delivery-Manage end-to-end product launch implementations, integrations, technical on-boarding, & escalations collaborating across vertical teams and stakeholders including engineering, technology, marketing, legal and programming-Manage ongoing ad revenue optimization efforts including EPG placement, opportunities to increase discovery-Perform marketing research on potential distribution outlets-Interpret data and validate that affiliate results are achieving the necessary ROI.

Education

• James Madison University

  BS, Business Management, Public Administration