Harry Pascarella
Strategic Portfolio Director - Keystone Smart Mobility @Irdeto
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WORK HISTORY
Strategic Portfolio Director - Keystone Smart Mobility @Irdeto
Detroit, MI, US
Leading the strategic expansion of Keystone, Irdeto’s secure digital key and access-control platform for fleets, EVs, and mobility operators, in alignment with overall cybersecurity and product strategy. Informing Smart Mobility business strategy and development.
EDUCATION
Providence College
Economics
University of Colorado Boulder
Bachelor of Arts (BA), Economics
SKILLS
ABOUT HARRY PASCARELLA
I specialize in scaling emerging technology businesses by aligning product innovation, go-to-market strategy, and ecosystem development with measurable growth outcomes. My work spans the intersection of new business models, advanced technologies, and the physical world—where real operational challenges meet transformative digital solutions.At Irdeto, I lead the Keystone business line, a secure digital key and access-control platform for fleets, EVs, and mobility operators. My focus is on unlocking commercial value through strategic portfolio management, growth opportunity prioritization, and ecosystem partnerships that drive adoption and ROI.Previously, I advised and led growth strategy initiatives across a range of industries and smart systems technologies, including AI, IoT, networks, robotics, automation, and software from embedded systems to the cloud. I’ve worked with startups, Fortune 500s, and global OEMs to define scalable business models, growth initiatives, and go-to-market strategies.Key growth strategy topics Harry has covered include- IoT- and technology-enabled smart services for industrial and commercial equipment- Discrete and process automation growth opportunities, including hardware, software and services- Evolution of industrial software and new service-based business models- Artificial intelligence and machine learning (AI/ML) strategy (operations optimization and product development)- AI/ML developer targeting, engagement and experience- Robotics, autonomous vehicles, and related enabling technologies- High performance 5G and private networks- M&A analysis and commercial due diligenceSignificant vertical industry experience in critical infrastructure and mission critical systems including- Industrial manufacturing, automation and control, industrial equipment (flow control, robotics, packaging, etc.)- Electric utilities/grid, oil and gas networks, renewable energy systems- Commercial/institutional buildings and related equipment systems (HVAC, safety/security, lighting etc.)- Intelligent transportation systems (road, rail, air, maritime)
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