Harry Lewis
Retention Marketing Manager @Two Circles
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WORK HISTORY
Retention Marketing Manager @Two Circles
Kansas City, MO, US
Lead lifecycle marketing strategy for global sports and entertainment brands, helping organizations turn fan data into long-term engagement and revenue through segmentation, automation, and personalized marketing journeys. Serve as the client-facing lifecycle marketing lead across multiple accounts.Key highlights include:• Lead lifecycle strategy for brands including Cadillac Formula One® Team, UCLA Athletics, University of Colorado, and University of Kentucky • Built and executed lifecycle programs across email and SMS, generating $800K+ in revenue within eight months • Developed advanced segmentation frameworks enabling personalized, trigger-based campaigns (60%+ open rates, 13%+ CTOR) • Led lifecycle and data capture strategy for Super Bowl launch, generating 100K+ new users
EDUCATION
University of the Cumberlands
Master of Business Administration - MBA, Business
Missouri State University
Master of Professional Studies, Sports Management
Missouri State University
Bachelor's degree, Sociology and Psychology
ABOUT HARRY LEWIS
Marketing manager with 7+ years of experience driving revenue, audience growth, and customer engagement across sports, entertainment, and live events. Background in lifecycle, CRM, and brand marketing, with strong experience working cross-functionally to execute campaigns across the full customer lifecycle, from acquisition and onboarding through retention and re-engagement. Lifecycle & CRM Marketing: I specialize in building and scaling lifecycle marketing across email, SMS, push, and in-app, using segmentation, automation, and personalization to increase customer value. I’ve driven multi-million dollars in revenue, scaled CRM databases to 100K+ users, and launched lifecycle journeys that improved engagement and reduced churn. Brand, Performance & Event Marketing: Alongside lifecycle, I’ve led integrated campaigns across paid media, partnerships, and live events, generating 17M+ impressions, driving 200% YoY revenue growth, and supporting sold-out events through multi-market activations, content, and fan engagement strategies.Worked with global and national brands, including: Cadillac Formula One® TeamNASCARKansas City CurrentCPKC StadiumUniversity of Kentucky AthleticsUCLA AthleticsUniversity of Colorado AthleticsMissouri State University Athletics OnConferences Marketing Team of the Year Nominee (2025) Former Division 1 Athlete & Captain Aston Villa FC U18–U2
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