Harry Howe-Aspinall
Marketing Communications Team Leader @AJ Bell
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WORK HISTORY
Marketing Communications Team Leader @AJ Bell
Key responsibilities include- Lead Touch by AJ Bell marketing strategy - Responsible for 3 direct reports - Email Marketing to a D2B audience for both weekly, events and ad hoc communications in line with business requirements. Carry out and analyse split testing results to optimise deliverability and traffic to website - Project managed launch of new B2B public site - Manage web changes and uploads to B2B and B2C websites. Experience of Drupel and Legacy - Social Media; plan, create, manage and evaluate both organic and paid campaigns - Work with in-house design team to produce creative content for social, website, email and advertising- Assist with planning sponsorship activation activities, promotion and operation of the stand over the event period - Manage advertising campaigns for AJ Bell Investcentre working to the agreed budget. Create, manage and run social media at AJ Bell’s sponsorship events - Help to plan and utilise campaigns for the D2C audience for events and sponsorship - Utilise Google Analytics for reporting on campaigns - Manage team through competitor review process - Idea generation and management of external screen
EDUCATION
Macclesfield College
Advanced Diploma in Business, Administration and Finance
Sheffield Hallam University
Bachelor’s Degree, Marketing Communications & Advertising
SKILLS
ABOUT HARRY HOWE-ASPINALL
First class Marketing Communications and Advertising BA Hons graduate of Sheffield Hallam…
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