Harry Hodge

Marketing Content Manager @SGS

Lakefield, ON, CA

Oversees all marketing initiatives for each division; regularly checking in with marketing managers, providing guidance, assisting divisions with experiential marketing, influencer marketing, and social media marketing ideas and campaigns- acting as the subject matter expert, providing support, where needed.• Design, implement, and oversee experiential marketing campaigns that foster genuine engagement and brand loyalty.• Coordinate branded events, ensuring they align with our brand voice and reach the target demographic effectively.• Analyze and report on the success and ROI of each experiential campaign.• Identify, vet, and collaborate with influencers that resonate with our brand and audience.• Develop influencer campaigns and manage the end-to-end partnership process.• Measure the effectiveness of influencer partnerships, ensuring ROI.• Craft and execute holistic marketing strategies that drive brand visibility, growth, and sales.• Collaborate with other departments to ensure cohesive brand messaging and optimized customer journeys.• Oversee content creation, scheduling, and engagement metrics.• Track and analyze social media performance, iterating based on data-driven insights.• Responsible for developing and/or overseeing marketing campaigns; from ideation to execution• Acting as the liaison between SGS and marketing teams; managing agencies, designers, copywriters, etc, as needed

Concordia University

Bachelor of Arts, Journalism

University of New Brunswick

Certificate, Teaching English as a Second or Foreign Language/ESL Language Instructor