Harry E.

Area Sales Representative @Panelco

Stoke-On-Trent, GB

Panelco & Meyer TimberAs an Area Sales Representative for two of the UK’s leading timber and panel product suppliers, I am responsible for driving sales growth, building strong customer relationships, and delivering tailored product solutions to merchants, manufacturers, and construction partners across my region. My role combines technical product knowledge with proactive business development to support customers and expand market presence.Key Responsibilities: • Manage and grow a defined sales territory, consistently achieving revenue and margin targets. • Build, strengthen, and maintain long-term relationships with timber merchants, joinery manufacturers, builders, and distribution partners. • Provide expert advice on a wide range of timber, panel, and decorative surface products, ensuring customers select the right solutions for their applications. • Identify new business opportunities through market research, prospecting, and strategic account planning. • Conduct on-site customer visits, product training sessions, and presentations to support decision-making and add value at every stage. • Work closely with internal teams — including logistics, purchasing, and product management — to deliver excellent service and maintain supply chain efficiency. • Monitor competitor activity, pricing trends, and regional market developments to inform strategy. • Prepare accurate forecasts, sales reports, and pipeline updates for management. • Represent the brand at trade events, exhibitions, and customer open days.Achievements & Impact: • Strengthened market presence across the region through consistent customer engagement and service excellence. • Increased sales volume across key product lines by building trust, offering technical insights, and understanding customer needs. • Enhanced customer loyalty and retention through responsive communication and reliable after-sales support.