Harry Croft
CEO & Co-founder @Defy
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WORK HISTORY
CEO & Co-founder @Defy
DEFY is an antidote to the old world of ‘talent management’. We are relationship driven partners, not purely transactional representatives. It’s time to see the person, not the player.\\\\n\\\\nWe combine unique skills in identifying, honing and refining talent, along with best in class future planning to help talent get the most out of their multi-lifecycle careers - what they do now, as well as all the possible futures that lie ahead.\\\\n\\\\nLifecycleThinkingTM is our disruptive philosophy which serves our roster of talent with 24/7/365 knowledge and mentorship that not only focuses on where they are now, but considers the art of the possible and what’s required to achieve greatness in all the career paths that can arise.\\\\n\\\\nWith our origins in football, we are now working with exceptional talent in tennis, golf and beyond. We also work with clubs, brands, and rights holders to help them collaborate with our portfolio of DEFY talent in lots of innovative and exciting partnerships.\\\\n\\\\nAcross the board we stay true to our DEFY Principles - Desire. Educate. Family. You.\\\\n\\\\nDEFY\\\\nTalent Growth. Not Talent Management.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Repton School
Business Studies, English & Physical Education
University of Nottingham
Management Studies, Business, Management, Marketing, Economics & Accounting.
SKILLS
ABOUT HARRY CROFT
Traditional athlete representation is outdated. And I’m on a mission to change…
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