Harry Copley

Role
Senior Lead, Marketing Automation at WeWork
Location
New York, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Harry Copley

Lifecycle Marketing, Marketing Operations, and CRM professional experienced in building…

Experience

  1. Senior Lead, Marketing Automation

    WeWork

    Mar 2024 — Present · New York, NY, US

    Built and launched cross-channel (email, SMS, app), multi-touch lifecycle and lead generation automations (e.g, win-back, abandoned cart, upsell) in partnership with cross-functional teams.• Rebuilt member onboarding and experience journeys with dynamic emails, push notifications, and conditional logic leveraging user data (e.g, market, product type, reservation start date).• Utilized CDP tool to build personalized customer and prospect segments based on demographics and behaviors, creating automated and single-send workflows to populate Salesforce Marketing Cloud Data Extensions for targeted global campaigns.

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Harry Copley — Senior Lead, Marketing Automation at WeWork in New York, NY, US | Unifers