Harry Copley
- Role
- Senior Lead, Marketing Automation at WeWork
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Harry Copley
Lifecycle Marketing, Marketing Operations, and CRM professional experienced in building…
Experience
Senior Lead, Marketing Automation
Mar 2024 — Present · New York, NY, US
Built and launched cross-channel (email, SMS, app), multi-touch lifecycle and lead generation automations (e.g, win-back, abandoned cart, upsell) in partnership with cross-functional teams.• Rebuilt member onboarding and experience journeys with dynamic emails, push notifications, and conditional logic leveraging user data (e.g, market, product type, reservation start date).• Utilized CDP tool to build personalized customer and prospect segments based on demographics and behaviors, creating automated and single-send workflows to populate Salesforce Marketing Cloud Data Extensions for targeted global campaigns.
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