Harsh Verma

About Harsh Verma

As a results-driven professional with cross-functional expertise in Sales, Business Development, and Digital Marketing, I bring a unique blend of strategic thinking and executional excellence to the FMCG and Food Service sectors.With experience spanning industry leaders like McCain Foods and Adani Wilmar, I have successfully driven new category launches, expanded B2B sales channels, and managed key accounts such as Zomato Hyperpure, Starbucks, and Rebel Foods. At McCain, I currently lead initiatives in the Emerging Channels division, where I’ve contributed to a 12% YoY sales increase by acquiring new HoReCa and cloud kitchen clients, optimizing SKU strategy, and ensuring seamless coordination across operations, finance, and supply chain functions.Previously at Adani Wilmar, I led a high-performing team across North and South India, executed RTM strategies, and strengthened institutional sales by building strong distributor and government tender partnerships. My strategic interventions led to a 38% boost in B2B sales output.Academically, I hold an MBA in Food and Agribusiness Management from NIFTEM and a certification in Digital Marketing & Communication from MICA, which enables me to leverage data analytics, platform trends, and digital-first thinking in business growth. I’m also Google-certified in Digital Marketing and Data Analytics.I’m passionate about creating impact at the intersection of food, technology, and customer experience. Let’s connect if you’re interested in scaling business in the food service or FMCG space!

Experience

1. Key Account Manager

   Blinkit

   Sep 2025 — Present · New Delhi, IN

   Owned growth and profitability for 16 franchise accounts across Rajasthan, managing ₹30 Cr+ monthly business while driving merchant performance and operational efficiency.​ Drove hyperlocal demand growth initiatives by identifying city-level consumption trends, optimizing assortment availability, and improving merchant execution metrics​ Partnered with cross-functional growth teams to accelerate category sales performance and improve contribution margins, achieving ~30% profitability across key business segments.​ Designed and executed performance-based merchant engagement nudges via in-app banners and push notifications, driving ~12–15% improvement in partner compliance and operational KPIs through pilot-led experimentation.​ On-Demand Manpower Strategization ​Increased adoption of OD manpower in ~60% of franchise stores by modelling manpower cost economics & benchmarking OD picker rates​ Established breakeven at 30–40% OD order mix (via higher util% & PPI), enabling flexible staffing adoption by franchise partners​ Leveraged store-level analytics including OPD/sq ft, utilisation, customer demand patterns, and fleet productivity to redesign performance benchmarking models, improving average store output by ~8–10%.​ Improved franchise profitability by minimizing operational deductions ~60% reduction through data-led monitoring of fulfillment center operations, dark store compliance, and fleet management metrics.

Education

• National Institute of Food Technology Entrepreneurship and Management (NIFTEM-K)

  Master of Business Administration, Agribusiness/Agricultural Business Operations

• Pondicherry University

  Master of Social Science, Food Science

• National Institute of Food Technology Entrepreneurship and Management, Kundli (NIFTEM-K)

  Master of Business Administration - MBA, Marketing

  2021 — 2023

• Career Point University Kota

  B.sc. Agriculture and Veterinary Sciences, AGRICULTURE, AGRICULTURE OPERATIONS, AND RELATED SCIENCES

  2015 — 2019

• MICA | The School of Ideas

  Advanced Certificate in Digital marketingand communication, Advance certificate in Digital marketing

• Career Point Edutech Limited

  Bachelor of Science, Agriculture, General

• MICA | The School of Ideas

  Certfication, Digital Marketing