Harshini Kathirvel
Digital Marketing & Merchandising Manager @Textile City Inc.
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WORK HISTORY
Digital Marketing & Merchandising Manager @Textile City Inc.
Mississauga, ON, CA
EDUCATION
Humber College
Postgraduate Degree, Global Fashion Business Management
Concordia College-New York
Design creative thinking, Fashion/Apparel Design
Sri Krishna Institute Of Technology
Bachelor's degree, Costume design and fashion
ABOUT HARSHINI KATHIRVEL
Digital Marketing & Merchandising Lead with a specialization in tech pack development and end-to-end product execution. I create detailed, production-ready tech packs that ensure precision, consistency, and seamless alignment between design, merchandising, and manufacturing teams.Alongside my technical expertise, I lead product development, production planning, and catalogue creation to deliver commercially successful collections. I also drive high-performing digital and integrated marketing campaigns that strengthen brand positioning and support e-commerce and wholesale growth.With a background in visual merchandising and store design for luxury brands, I bring a refined, detail-oriented approach to building cohesive brand experiences across both retail and digital platforms.
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