Harris Salat

About Harris Salat

I create innovative positioning and narrative strategies for complex products, and build the programs that bring them to market. I\'ve worked as a journalist, author, business owner, consultant, and marketer—and in each role learned to quickly master new domains, find what resonates, and communicate it clearly. That accumulated range shapes my approach: I draw connections across domains that lead to non-obvious insights and fresh ideas.Currently at Wiley, I manage marketing for zyBooks engineering and IT titles, selling to faculty who\'ve relied on print textbooks for decades. Rather than pitch features, I developed a strategy to lead with peer-to-peer education—sharing research-based pedagogy that builds credibility and opens the door to adoption. The approach has driven 42% year-over-year revenue growth, 10x workshop attendance, and first-page search rankings.I\'ve also integrated AI into every aspect of my work—transforming meeting transcripts and research into in-depth guides, analyzing large data sets, developing metrics, and accelerating ideation—and lead my team\'s AI adoption.Before Wiley, I led marketing for EdTech startup Coding Rooms, tripling organic search traffic and building the go-to-market foundation before the company\'s acquisition.I\'ve also co-authored five cookbooks on Japanese cuisine, including the best-selling \"Japanese Soul Cooking\"(150K+ copies sold). Translating a deep culinary tradition for a mainstream audience draws on the same skill: making the complex accessible without dumbing it down. My next book,\"Japanese Comfort Cooking,\" arrives June 2026.Always interested in conversations about positioning, narrative strategy, and making complex products resonate.

Experience

1. Product Marketing Manager

   Wiley

   Jul 2024 — Present · New York, NY, US

   Drove year-over-year revenue growth of 42%(information technology) and 22%(engineering) for zyBooks courseware by rethinking how we market to faculty who\'ve relied on print textbooks for decades.Rather than pitch features, I lead with peer-to-peer education—sharing research-based pedagogy that builds credibility and opens the door to adoption. I anchor this approach with live workshops generating 10x attendance versus previous webinar formats. Email and LinkedIn campaigns, video, and in-depth guides reinforce it. The LinkedIn campaigns I\'ve developed have delivered 4-5x company CTR benchmarks.Also integrated generative AI across all marketing efforts; recognized as Wiley \"community expert\" in Claude AI.

Education

• The University of Texas at Austin

  Bachelor of Business Administration (BBA), Finance