Harrison Singer

About Harrison Singer

I’m a strategist, digital marketer, and creative problem-solver with 15+ years of experience helping brands, agencies and organizations navigate change, uncover opportunity, and drive meaningful results.I’ve worked both in the business (as a social media manager, content strategist, and media planner) and on the business (as an agency owner, management consultant, and fractional CMO). That dual perspective gives me a rare ability to zoom in on tactical execution and zoom out for strategic clarity.My approach blends timeless marketing principles with trend-driven insights and cultural intelligence. I specialize in helping mission-driven organizations, particularly in membership-driven organizations, food & beverage, hospitality, and professional services, elevate their messaging, align internal teams, and launch high-performing digital campaigns.What drives me is the intersection of impact and innovation, where clear thinking, strong storytelling, and bold strategy meet. Whether I’m leading a team through a rebrand, advising on media strategy, or helping a nonprofit rethink its recruitment model, I approach my work with curiosity, empathy, and a focus on long-term growth.EXPERTISE Digital Strategy & Project Management Paid Social & Google Ads Campaigns Content Strategy & Conversion Architecture Lead Generation & Conversion Rate Optimization (CRO) Data Analytics & Campaign Reporting Team Leadership, Mentorship & Systems DesignIndustries served:Membership Associations • Hospitality • Nonprofits • Professional ServicesLet’s connect if you’re building something that matters, or if you need a second set of eyes on your digital strategy. h•••••••@singeradvertising.com | calendly.com/harrison-singer“My job, I think, is to highlight things we already sense, and to help people push themselves to do the work they know they ought to be doing.” – Seth Godin

Experience

1. Fractional CMO & Digital Marketing Director

   Singer Digital Advertising & Marketing

   May 2021 — Present · Buffalo, NY, US

   Singer Advertising & Marketing is a balance of creativity and skilled data analysis. We work with our clients to make strategic decisions based on real-time numbers, campaign tracking, and data analysis. We help our clients achieve their business and marketing goals with measurable results.CONSULTING & FRACTIONAL MARKETING SERVICESWith our experience managing and scaling marketing departments, we come alongside your company’s management to outfit your marketing team and build the necessary systems, processes, and structures. Our consultants can provide support and guidance, and advise on a number of areas related to growth, branding, marketing, and sales.√ Set the strategy√ Research & testing√ Set up campaigns√ Define brand & audiences√ Optimize profiles & grow audiences√ Develop product or service-focused landing pages√ Content strategy & planning√ Project management & coordination√ Coaching, training & enablementPAID ADVERTISING MANAGEMENTEqual parts spreadsheet wizards and talented creatives, we bring art and data together to inspire meaningful action. Plus, we never scale up advertising budgets without strong data backing up our recommendations.√ Conversion rate optimization (CRO)√ Split (A/B) Testing√ Conversion architecture√ Content creation√ Paid social√ Pay per click√ Banner/display ads√ Video & reels ads√ Sponsored postsDIGITAL STRATEGYWe know it can be overwhelming to figure out where to focus your attention and budgets. That’s why we help you identify the channels where your target audience is and assist you with developing the most engaging message for that platform. Our team of experts have experience on every platform and will help you identify the best place to start (and scale up).√ Brand Identity√ Messaging & positioning√ Content marketing√ Social media management√ Reputation & community management√ Search engine optimization (SEO)√ Email marketing√ Text message marketing√ Personal branding√ Reporting & analytics

Education

• Amherst Central High School

  Advanced Regents with Honors, Business and Music concentration

  2004 — 2008

• SUNY Geneseo

  Bachelor of Science, Business Administration

  2008 — 2012