Harrison Peralta

About Harrison Peralta

Over the past 13+ years, I have worn many hats while designing, building, and scaling profitable growth engines across early-stage startups and Fortune 100 enterprise organizations—developing the strategy and leading hands-on the execution of multi-channel acquisition, engagement, and retention strategies to efficiently scale businesses from concept to over $450M in profitable annual revenue ($2B+ today). Established a reputation for being an analytical problem solver and creative storyteller with a gift for connecting the dots between those who build and those who buy. Always leading from the front—regularly diving deep into the data, analyzing channel performance, and actively shaping product roadmaps. A proven track record of building lean, AI-first teams that thrive on experimentation, deep data analytics, and relentless customer focus. Lately, I\'ve spearheaded the integration of generative AI and AI automation tools across nearly all brand/marketing & operational layers to transform the way my organization operates—resulting in massive productivity gains, up-leveled brand design, richer content creation, and unparalleled access to data insights—leading to more informed decision-making and accelerating growth.

Experience

1. SVP Ai Strategy

   Moneywellth

   Jun 2024 — Present · Scottsdale, AZ, US

   For the past few years served as the architect of our AI strategy — Identifying, scoping, and deploying high-impact AI use cases across virtually business function, not just adopting AI tools but creating a truly automated, ai-first organization that has seen genuine 5-10X productivity gains. Every meeting conversation, decision, or takeaway is automatically captured and synced (otter.ai) to our project database (Notion), creating an institutional memory we can draw from to make better, data-driven decisions. We\'re now using ai for real-time campaign optimization with autonomous spend reallocation (Cometly), with ability to create instant analytics dashboards (Improvado) replacing manual reporting entirely. We\'ve reduced our agency spend 70% YoY using new ai content and creative design workflows (Jasper + Surfer + Canva + HeyGen). Recently I\'ve experimented with OpenClaw and have successfully deployed multiple autonomous agents that are proving to be an absolute game changer - ask me how.

Education

• Harvard University

  certificate, Leading Innovating Business Ventures

• Washington State University

  Bachelor of Arts (B.A.), Business Administration, Management and Operations

• Washington State University

  Minor, Psychology

  2020

Skills

• Marketing
• Project Management
• Public Speaking
• Social Media
• Marketing Communications
• Program Management
• Business Strategy
• Social Networking
• Social Media Marketing
• Marketo
• Strategic Planning
• Marketing Strategy
• Salesforce
• Advertising
• Event Management
• Market Research
• Go-to-Market Strategy
• Business Analysis
• Microsoft Excel
• Leadership
• Email Automation - Pardot & Marketo