Harrison Cassidy
Sales Director @Go Inspire Group - A Xerox Company
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WORK HISTORY
Sales Director @Go Inspire Group - A Xerox Company
London, GB
Sales Director leading Engage Services - our data, creative, and technology solutions division focused on transforming CRM and customer experience for organisations across multiple sectors.KEY FOCUS AREAS:• Data Unification: Helping organizations break down silos and create single customer views• CRM Transformation: Implementing unified platforms that drive adoption and ROI• AI Implementation: Moving from pilot projects to production-grade AI in CRM environments• Customer Experience: Designing omnichannel strategies that improve engagement and retentionINDUSTRIES SERVED: Retail: Omnichannel data integration, AI-powered personalisation Charity: Donor retention, fundraising automation, impact measurement Telecommunications: Churn prediction, unified customer platforms Travel & Hospitality: Guest experience optimisation, revenue management Financial Services & Insurance: Compliance-ready data platforms, client unificationRECENT ACHIEVEMENTS:• Promoted to Sales Director (March 2026) leading strategic growth initiatives• Driving new logo sales across target sectors• Building thought leadership presence in CRM and customer data strategy• Partnering with clients to solve complex data fragmentation challenges
EDUCATION
Nottingham Trent University
Bachelor's degree, Business Management and Marketing
Blessed George Napier
A Levels
SKILLS
ABOUT HARRISON CASSIDY
I help CRM leaders turn fragmented customer data into something that actually works Across retail, charity, telco, travel, and financial services, I keep seeing the same challenge. Organisations invest heavily in CRM platforms with huge potential, but the data underneath is disconnected or hard to trust. When that happens, CRM doesn’t fail because the technology is poor. It fails because teams can’t see the full customer picture quickly enough.After years of watching great platforms under perform for this exact reason, I shifted my focus to fixing the foundations that make CRM successful Most organisations have customer data spread across multiple systems. Ecommerce, point of sale, marketing automation, customer service platforms, loyalty programmes. Each tells part of the story, but none tells the whole thing. The result is incomplete insight, inconsistent customer experiences, and CRM investments that never reach their potential.I don’t start with technology. I start with a few simple questions Can your team see a complete customer view in under a minute?Is your data unified enough to support personalisation and AI?And can you clearly prove CRM ROI to senior leadership?If the answer to any of those is “not really”, that’s where the work begins.What I bring is cross‑industry CRM experience paired with practical thinking I work across retail, charity, telecoms, travel, and financial services, combining data, creative, and technology through the Go Inspire approach. My focus is on real AI deployment (not hype), driving genuine user adoption, and building ROI measurement that stands up at board level.I’m currently Sales Director at Go Inspire, a Xerox company, combining enterprise reliability with the agility of a specialist consultancy.If you’re a CRM leader dealing with disconnected data, struggling with adoption, or under pressure to prove value, I’m always happy to talk 🤝 h••••••••@goinspire.co.uk Based in Bicester, Oxfordshire | Working with organisations across the UKTurning customer data challenges into real competitive advantage
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