Harrison Martin
Turning Identity into Impact | Data Onboarding | Segment Syndication | Audience Strategy
- Role
- Onboarding Activation Staff Consultant at TransUnion
- Location
- Louisville, KY, US
- LinkedIn followers
- 500 followers
About Harrison Martin
University of Kentucky Graduate: B.S. Corporate Communications. As a Data…
Experience
Onboarding Activation Staff Consultant
Jul 2019 — Present · Louisville, KY, US
Lead the onboarding and maintenance of taxonomized audience segments for activation across major DSPs and walled gardens (e.g, Amazon, Adobe, LiveRamp)Manage the Identity Planner platform to orchestrate cross-device and household-level identifier syndicationCollaborate with data science and taxonomy teams to ensure alignment of onboarding pipelines with segment strategy and activation goalsMonitor and resolve data flow issues, QA onboarding processes, and optimize client match rates and segment fidelityPartner with internal and external stakeholders to improve data hygiene, enrichment, and mapping accuracy
Education
University of Kentucky
Bachelor of Science (B.S.) Corporate Communications
2008 — 2012
Skills
- Time Management
- Marketing Communications
- Event Management
- Marketing
- Advertising
- Public Relations
- Teamwork
- Leadership
- Microsoft Office
- Social Networking
- Social Media Marketing
- Management
- Event Planning
- Social Media
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