Harrison Boyd

Lifecycle / CRM Strategy / Retention / Email Marketing

Role: Associate Director, Retention Marketing at Understood.org
Location: Newburgh, IN, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Harrison Boyd

Experienced retention marketing leader, with a proven track record in fast-paced environments. Broad skills covering digital marketing, brand management, traditional advertising, and over 20 years of CRM experience. Customer-centric and data-driven, ready to face challenges creatively, think strategically, and share a laugh while driving to exceed business goals. Believer in people first, understanding your why, fail fast, constant growth, and having fun!

Experience

Associate Director, Retention Marketing
Understood.org
Apr 2022 — Present
Mission-driven nonprofit supporting millions of neurodiverse families through digital engagement.• Lifecycle Growth: Set KPIs & owned retention strategy across retention channels, supporting users across lifecycle, driving higher engagement and long-term value with personalized educational content and digital tools.• Platform Transformation: Co-led cross-functional, partnering with Product & Data teams to implement Iterable; creating advanced segmentation and automation capabilities.Analytics & Reporting: Built new campaign Looker dashboards and reporting processes, enabling data-driven decision making.• Team Leadership: Managed and developed hybrid retention marketing team, instilling best practices in lifecycle marketing, testing, and optimization. Drove career promotions for all direct reports.

Education

San Diego State University
BA, Social Science/Economics

Skills

Online Marketing
Loyalty Marketing
Direct Marketing
Social Media Marketing
Integrated Marketing
New Media
Market Research
Digital Media
Market Planning
Online Advertising
Brand Development
Public Relations
Media Relations
Management
Adobe Creative Suite
Event Planning
Google Analytics
Media Planning
Event Management
Digital Strategy
Social Media
Sports Marketing
Marketing Communications
Facebook
Social Networking
Brand Awareness
Sports Management
Corporate Branding
Ticket Sales
Leadership
Crm
Business Development
Digital Marketing
Relationship Marketing
Sponsorship Activation
Brand Management
Marketing Strategy
Community Service
Media Buying
Copywriting

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