Harris Rubenstein
Social Media Activations Manager, LEGO Group | ex. Boston Celtics, NBA/NBA2KLeague, USA Basketball, FIBA
- Role
- Social Media Manager, Ams Activations at the LEGO Group
- Location
- Portsmouth, RI, US
- LinkedIn followers
- 500 followers
About Harris Rubenstein
With a robust background in digital content production and a proven track record in the…
Experience
Social Media Manager, Ams Activations
Oct 2025 — Present · Boston, MA, US
Drive activation plans against the global social channel and content strategies with a specific focus on Older Kids (inclusive of Teens), partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content- Lead consumer and market business growth initiatives against Teens and Older Kids that place the LEGO Group in an authentic position to drive meaningfulness-Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution-Develop and implement strong influencer and creator activation plans for content on LEGO® Social Media Channels, in partnership with the Influencer Marketing team, to improve brand exposure and authenticity with the Teen and Older Kid audience- Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and build an on-going optimization strategy rooted in data-driven-decision making- Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments - Partner closely with cross functional teams (such as: Brand Marketing, PR, Events, Ecomm, and Retail Marketing) to ensure seamless integration of social media initiatives against Teens and Older Kids into key moments-Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the Social Media space
Education
Emerson College
Bachelor of Science (B.S.), Broadcast Journalism
2014 — 2017
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