Harris Barnard

About Harris Barnard

I build marketing programs that turn brand equity into revenue.Currently, I lead Marketing Partnerships at Guitar Center, where I design and scale vendor-funded growth programs across affiliate, co-op, content, and brand collaborations. My focus is simple: align business priorities, deploy marketing funds efficiently, and drive measurable business impact.Over the past decade, I’ve built teams and systems across both B2B and B2C environments — blending creative strategy with disciplined, performance-driven execution.At Universal Audio, I:• Grew owned social channels by 800k+, surpassing 1M followers• Drove 54% new customer growth in 2022 and 25% in 2023• Helped position UA as a category-defining music technology brandMBA, San Jose State University. Former Division I athlete at The University of Alabama.I’m energized by building scalable revenue partnerships, modern growth frameworks, and teams that outperform expectations.

Experience

1. Director, Digital Marketing Partnerships

   The Guitar Center Company

   Mar 2024 — Present · Westlake Village, CA, US

   Leading omni-channel programs for vendor partnerships, affiliate marketing, and brand partnerships.

Education

• Pyramind - The Institute for Advanced Digital Audio Recording

  Certificate, Multimedia Production and Recording

  2013 — 2014

• The University of Alabama

  Bachelor of Science (BS), Business Administration and Management

  2009 — 2013

• San José State University

  Master of Business Administration

  2018 — 2020

Skills

• Social Media Marketing
• Music Industry
• Microsoft Office
• Digital Marketing
• Ableton Live
• Time Management
• Public Relations
• Media Relations
• Lightroom
• Digital Audio
• Advertising
• Adobe Premiere Pro
• Video
• Music
• Studio Recording
• Teamwork
• Creative Writing
• Videography
• Photography
• Music Production
• Project Management
• Social Media
• Intercollegiate Athletics
• Adobe Photoshop
• Direct Marketing