Harriet Pasco
Marketing Manager - Retail Pos @Costa Coffee
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WORK HISTORY
Marketing Manager - Retail Pos @Costa Coffee
I work closely with brand, commercial, and operations teams to bring campaigns and propositions to life in-store, with responsibility for how brand intent translates into a clear, customer-first experience across a large, complex retail estate.A key part of my role is shaping how work shows up in the real world, from messaging and hierarchy to placement and prioritisation, balancing brand integrity with what will genuinely work in a fast-paced trading environment.I’m also responsible for in-store marketing budgets and integrated campaign delivery, and support the localisation of global brand activity for the UK & I market.
EDUCATION
Bucks New Uni
Foundation, Art
SKILLS
ABOUT HARRIET PASCO
I’m a marketing manager with over 10 years’ experience working across in-store experience, brand execution, and integrated campaigns within large, complex retail environments.I specialise in bringing brand intent to life in the real world - shaping how campaigns, products, and messages show up in-store, and working closely with commercial, product, and operations teams to ensure execution is customer-first, practical, and effective. I’m known for balancing brand integrity with commercial priorities, and for making thoughtful, judgement-led decisions that work at scale.My background spans in-store experience design, integrated campaign delivery, creative leadership, and agency management, with accountability for budgets and delivery across national retail estates. I’m comfortable operating at pace, navigating ambiguity, and connecting the dots between strategy and execution.I care deeply about how brands show up for customers and colleagues alike, and I’m at my best in collaborative environments where clarity, trust, and considered execution matter.
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