Harrie Newman

WORK HISTORY

EDUCATION

ABOUT HARRIE NEWMAN

Over the last few years, I’ve focused less on “making ads” and more on building the creative engines that actually drive scale. That means owning everything from ad strategy and PDPs to bundles, offers, and AI-enabled workflows that increase output without burning teams out.At Water2, I’ve led creative growth and strategy across paid channels, shipped 250+ ad assets against ~£180k in spend in less than 3 months, and owned conversion-critical projects like installation onboarding, PDP optimisation, and bundling.Highlights include: Leading a full-funnel creative initiative for Shower, including concept, copy, creative direction, and a complete PDP redesign in Replo Creating and launching a Home Bundle to increase AOV and improve offer clarity for paid media, contributing to ~£110k in net sales in under 3 months Designing creative systems and AI workflows that increased testing velocity and reduced reliance on heavy production Bridging performance marketing with brand, ensuring creative scales without breaking trust or compliancePreviously, I’ve led creative across high-growth DTC brands including PetLab Co. and Huel, working closely with growth, product, and media teams to turn storytelling into a measurable growth lever.I’m most interested in roles where creative is treated as a business function, not a service layer. I care about growth, clarity, and building systems that compound.