Harriet Williams

WORK HISTORY

EDUCATION

ABOUT HARRIET WILLIAMS

I build the commercial engines that allow global brands to scale without losing their soul.Throughout my career—from the high-speed growth of LEGO to the luxury heritage of Gucci—I have operated at the intersection of brand, customer experience, and a profitable P&L. I don’t just \"do digital\"; I solve the friction between complex global operations and the modern consumer’s expectation for a seamless omnichannel customer journey.I have successfully scaled multiple businesses to over $2B in profitable sales, but the numbers are only half the story. The real work is in the transformation: creating high performing teams; building new capabilities & customer experiences; leveraging data & technology to optimise at scale; and breaking down silos & collaborating across regions, stores, online and the whole organisation to drive growth.The problems I solve- Profitable Scaling: I bridge the gap between high-volume traffic (500M+ annual visits) and bottom-line profitability, ensuring that digital growth supports, rather than cannibalizes, the broader business- Organizational Transformation: I thrive in matrix environments, breaking down silos between \"online\" and \"offline\" and “D2C” and “B2B” to create a single, unified commercial strategy- Customer Lifetime Value: I have scaled loyalty programs to reach millions of members by moving beyond \"points\" and focusing on genuine community engagement and data-driven personalization- Board-Level Governance: As an NED, I bring a governance mindset to commercial strategy, linking executive execution and long-term enterprise value.Whether it’s launching into international markets or managing a billion-dollar divestment, my approach is the same: stay obsessed with the customer, be ruthless with the data, and lead with a mindset of \"playful\" innovation and \"serious\" commercial discipline.I am always interested in connecting with leaders who are looking to architect the next era of global retail and consumer engagement.