Harriet Rycroft
Employer Brand Lead @Aviva
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WORK HISTORY
Employer Brand Lead @Aviva
Leeds, GB
I\'m currently responsible for all things Employer Brand and Talent Attraction for Direct Line at Aviva. Aviva acquired Direct Line Group in July 2025.
EDUCATION
Lancaster University
Bachelor's degree, French Studies and History
Employer Branding College
Accelerate - Level 1 Employer Branding Leader, Employer Branding
L'université de Lyon 3 Jean Moulin
ERASMUS, French, History, European Culture
ABOUT HARRIET RYCROFT
An Employer Brand, EVP and Communications specialist with a passion for Colleague Experience, Culture and Inclusion. Adept at designing, delivering and activating Employer and Talent brands in businesses during periods of transformation, with experience in businesses undergoing turnarounds, Joint Venture, Acquisition and re-brands. Proven experience in building employer branding teams and capabilities, often from scratch. A strategic thinker who\'s great at \"connecting the dots\", I have a keen eye at bringing the DNA of an organisation to life to both attract and retain talent whilst advancing Inclusion and Social Impact strategies, and launching Wellbeing programmes to internal and external audiences.I\'m great at building relationships, using innovative thinking to embed initiatives, and communicating with a range of audiences. I pride myself on my \"can-do\" attitude and enjoy delving into problems to find efficient and different solutions. A seasoned people manager, I thrive on building inclusive teams where people feel a sense of belonging.My specialities are- Designing and developing, launching and embedding, and managing new Employer Brands- People focused communication campaigns to drive engagement- Leading on complex Talent Attraction campaigns- Communicating Values, Culture and Inclusion strategies to internal and external audiences
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