Harriet Carson
VP of Advertising @ Nectar | Retail Media & Amazon Ads Expert | Driving Profitable Growth Through Data & Strategy
- Role
- VP of Advertising at Nectar
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Harriet Carson
I bring over a decade of experience in retail media with a focus on scaling consumer brands profitably on Amazon. I specialize in strategic media planning, data-driven decision-making, and full-funnel campaign execution across Sponsored Ads and DSP. My work bridges cross-functional collaboration and performance strategy to help brands maximize advertising ROI and accelerate revenue growth.Prior to Nectar, I co-founded iDerive, an agency and analytics platform built to help brands unify omnichannel data, extract actionable insights, and manage complex, high-budget accounts with greater efficiency. Our work led to iDerive’s acquisition by Nectar, where the mission continues: leveraging data and technology to drive smarter, more profitable advertising, improve customer acquisition, and foster long-term brand loyalty.
Experience
VP of Advertising
Jan 2025 — Present
Education
Loyola University New Orleans
Bachelor of Arts in Communication, Advertising
2010 — 2014
Skills
- Social Networking
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Illustrator
- Final Cut Pro
- Microsoft Office
- Sales
- Marketing Research
- Creative Briefs
- Indesign
- Sales Management
- Social Media
- Data Analysis
- Ecommerce
- Public Speaking
- Advertising
- Clerical Skills
- Prezi
- Marketing
- Event Planning
- Accurate Typist
- Hubspot
- Email Marketing
- Mri Plus
- Networking
- Photoshop
- Microsoft Word
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