Harpreet A.
Director of Event Sales @Jpdl
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WORK HISTORY
Director of Event Sales @Jpdl
Toronto, ON, CA
As the Director of Event Sales at JPdL, I lead the strategy, design, and delivery of high-impact event programs for corporate clients, associations, and incentive groups across Canada. My focus is transforming business objectives into meaningful, purpose-driven experiences that inspire connection, strengthen loyalty, and deliver measurable results.With extensive experience in event strategy, destination management, and experiential storytelling, I blend business insight with creative direction to craft programs that resonate. From executive retreats and multi-day incentives to large-scale conferences, every initiative reflects the client’s goals and the unique character of each destination.As a trusted advisor, I collaborate with C-suite leaders and brand teams to shape experiences that move beyond the expected. I drive growth by identifying new opportunities, cultivating long-term partnerships, and developing tailored solutions that balance creativity with commercial value.Internally, I champion collaboration between sales, operations, and creative teams to ensure alignment, innovation, and flawless execution. Externally, I foster sustainable, inclusive, and locally inspired partnerships that add authenticity and impact.Passionate about the intersection of strategy, creativity, and human connection, I bring together business acumen and storytelling to design experiences that are as purposeful as they are unforgettable.
EDUCATION
George Brown Polytechnic
Hospitality, Special Events Management
SKILLS
ABOUT HARPREET A.
Harpreet is an accomplished Event professional with a proven track record in driving revenue growth, managing large-scale corporate and social events, and developing innovative event strategies, she excels in building and nurturing long-term client relationships while overseeing all aspects of the event lifecycle.From strategic sales initiatives and budgeting to vendor management and on-site execution, Harpreet’s expertise spans across diverse sectors, including corporate meetings, incentive programs, product launches, and high-profile social events. She is passionate about delivering personalized event solutions, fostering collaboration, and leveraging market insights to continuously enhance the client experience.Recognized for her leadership and innovation in the events industry, Harpreet has earned multiple accolades throughout her career. She holds the prestigious Medical Meeting Professional (MMP) Certificate and was named one of North America’s Top 40 Under 40 in 2022. In 2021, she received Smart Meetings Magazine’s Rising Star award and was nominated for MPI’s New Member of the Year. Her expertise has also been acknowledged by BizBash, which listed her among Canada’s Top 250 Event Professionals in both 2020 and 2021.Beyond her professional achievements, Harpreet is deeply committed to mentorship and industry development. She actively contributes to the next generation of event professionals by serving on the Program Advisory Committee for George Brown College’s Special Events Management program. As a frequent guest speaker and mentor, she shares her insights and experiences to inspire and guide emerging talent in the field.With a keen eye for detail, strong communication skills, and a commitment to operational excellence, Harpreet is dedicated to delivering memorable events that not only meet but exceed expectations, ensuring every aspect is managed efficiently and within budget that leave a lasting impact. She is guided by the belief that \"Success is a journey, not a destination.\"h••••••••@live.ca
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