Harper Graf
GSD&M | MA Advertising | Texas Creative
- Role
- Assistant Account Manager at GSD&M
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Harper Graf
You know that coworker relentlessly lint-rolling dog fur off her blouse in-between meetings? Yeah, that\'s me. Nice to meet you! While my dog\'s fur might have fantastic reach, my strategy reaches a bit farther than the clean laundry pile – and luckily for you, there\'s no dander involved.As an Account Professional and Creative Strategist, I work with clients from various industries to create and implement full-service campaigns that generate impact and value. I have a history of collaborating with people from diverse backgrounds and cultures, which has enriched my communication and relationship-building skills. A recent graduate of the Advertising Master\'s program at The University of Texas at Austin, I mentored with world-class professors and learn from the highest rated advertising program in the nation. My education has also included a strong foundation in Anthropology, which allows me to better understand different demographics and values. I am passionate about lifelong learning, servant leadership, and human rights – leading me to constantly seek opportunities to orient my work to serve the greater community.
Experience
Assistant Account Manager
Nov 2024 — Present · Austin, TX, US
Client: Southwest Airlines• Built training processes that streamlined onboarding and improved team efficiency.• Led multiple large-scale OOH creative swaps, managing the refresh of nearly all live placements under tight timelines.• Supported multiple 360° campaigns by translating business goals into actionable creative execution.• Helped migrate account operations from Google Drive to SharePoint and trained the team on best practices.• Managed daily client communications, delivering clear status updates and handling urgent needs quickly.
Education
The University of Texas at Arlington
Partial Degree, Anthropology
2018 — 2019
The University of Texas at Austin
Bachelor of Science - BS, Advertising
2019 — 2022
The University of Texas at Austin
Master of Arts - MA, Advertising
Lake Travis High School
High School Diploma
2014 — 2018
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