Harpal Singh
Founder @Blimpp
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WORK HISTORY
Founder @Blimpp
London, GB
blimpp is a performance marketing agency that evolved into something different. After a decade of scaling paid media for DTC and eCommerce brands, I noticed the same pattern across every client: the conversations that shaped buyer perception were happening on Reddit, and brands were completely absent from them.In 2025, I built Reddit Lens: a managed intelligence and intervention service that monitors brand mentions across Reddit, scores sentiment against competitors, and deploys strategic responses in buying threads. Reddit threads rank in Google, feed AI recommendation engines, and carry outsized peer trust. Reddit Lens is the optimisation layer for brands that want to show up where decisions actually happen.Reddit Lens is real-time Reddit intelligence and intervention for SaaS and DTC brands in competitive categories.Previous work includes scaling paid media across Google, Meta, YouTube, and Amazon for brands in fashion, skincare, jewellery, and consumer electronics.
EDUCATION
University of Birmingham
MSc Strategic Marketing & Consulting, Business
University of Derby
MA Management, Business Administration and Management, General
ABOUT HARPAL SINGH
I\'ve spent 12+ years in performance marketing. I\'ve scaled Google Shopping, built Meta funnels, run global search teams. I know what it costs to acquire a customer through paid media. Today, buyers make decisions in places most brands don\'t even monitor. Reddit threads that rank on Google page 1. AI engines like ChatGPT and Perplexity that recommend products based on community sentiment. Conversations where your competitor gets endorsed by real users while your brand doesn\'t get mentioned at all. That\'s what I focus on now. Through blimpp, I work with SaaS and DTC brands as a fractional CMO and through Reddit Lens - a managed service that monitors, analyses, and intervenes in the Reddit conversations that shape brand perception, AI recommendations, and search visibility. The common thread across everything I do: finding the channels and conversations that drive buying decisions before the market catches up. If you want to know what Reddit and AI search engines say about your brand, I\'ll show you for free.
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