Haroon Rasheed Khan

About Haroon Rasheed Khan

I have a strong background in the FMCG industry, especially as a Key Account Manager. I started my career in General Trade, working with distributors and retailers. This helped me understand traditional retail deeply and learn how to build relationships, boost sales, and improve shelf visibility.Later, I moved to Modern Trade, where I faced new challenges and opportunities. As a Key Account Manager, I built strong partnerships with big retailers, negotiated good deals, and created effective merchandising plans. Using data and market trends, I designed strategies to increase brand visibility and sales in modern trade channels.Next, I stepped into the world of E-commerce. As an E-commerce Key Account Manager, I dealt with online retail\'s unique challenges. I optimized product listings and ran targeted marketing campaigns to improve online visibility and conversion rates. By using digital analytics, I continuously improved our strategies to keep our brands competitive online.I enjoy working across different channels and creating strategies that work well in various retail environments. My experience in General Trade, Modern Trade, and E-commerce gives me a well-rounded view of consumer behavior and market dynamics. This helps me develop effective strategies that deliver results.As I grow in my role, I\'m excited about the opportunities in the FMCG industry. With my cross-channel expertise and passion for innovation, I\'m committed to driving growth and success for our brands and retail partners.

Experience

1. Head of Ecommerce

   General Mills

   Nov 2025 — Present · Bengaluru, IN

Education

• KLESs B.B.A. College Hubli.

  Bachelor of Business Administration - BBA, Marketing

  2006 — 2009

• Indian Institute of Management, Lucknow

  Executive Management Program, Sales & Marketing

• RV Institute of Management

  Master of Business Administration - MBA, Marketing

  2009 — 2011