Harold Geller
Advertising Supply Chain Specialist, connecting dots where others did not know dots existed.
- Role
- Founder and Principal Consultant at Always In Process Consulting Llc
- Location
- Edison, NJ, US
- LinkedIn followers
- 500 followers
About Harold Geller
Industry-respected thought leader in the advertising ecosystem and innovation driver with deep business acumen and a history of rapid advancement into high-impact leadership roles. Known for improving interoperability and metadata in advertising and marketing supply chain and within digital workflows. Proven results shaping and executing on technology strategy and leading cross-functional teams to develop, implement, and optimize revenue- and efficiency-propelling products faster. Strong relationships with advertisers, agencies, and ad tech vendors.Critical Competencies: Strategic Business & Technology Planning – Advertising Technology – Media Activation & Interoperability – Software Development – Agile Methodology – Product Management – P&L Management – Project Management – Business Development & Sales – Customer Acquisition & Retention – Client Relationship Management – Business Process Improvements/Automation – Process Mapping – Vendor Management – Team Leadership & Development – Industry & Agency Relations – Partnership Building
Experience
Founder and Principal Consultant
Always In Process Consulting Llc
Jan 2022 — Present · Edison, NJ, US
Always in Process consulting is detail oriented, with a critical and impartial eye for forks in the road, and unexpected connections that can support moving forward. Our consultancy revolves around the tools, logic, and interactions surrounding Workflow, Metadata, Master Data and Interoperability in the Advertising Supply Chain in connection with customers, trading partners, and and other supply chain connections.
Education
Seneca Polytechnic
Graduate with High Honors, Radio and Television
1979 — 1981
Vaughan Road Collegiate Institute
Secondary School Graduation Diploma, High School/Secondary Diplomas and Certificates
1975 — 1978
Skills
- Mobile Advertising
- Metadata
- Digital Media
- Advertising
- Content Strategy
- Strategy
- Marketing Strategy
- Media Planning
- Integrated Marketing
- New Media
- Management
- Online Advertising
- Broadcast Television
- Broadcast
- Television
- Media Buying
- Digital Asset Management
- SEO
- Analytics
- Content Management
- Mobile Marketing
- Broadcasting
- Digital Video
- Video
- Interactive Marketing
- Social Media
- Strategic Partnerships
- Digital Marketing
- Digital Strategy
- Streaming Media
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