Harold Joyce
Co-Founder Day\'s Defile | Nor\'Wester Whiskey
- Role
- Partner at 44 North Vodka
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Harold Joyce
Entrepreneur of adult beverages creating brands with a sense of place & purpose.After over two decades of experience in the spirits industry, I recently launched a passion project near and dear to my heart. Day’s Defile Nor’Wester Whiskey is an Idaho Straight Bourbon just hitting shelves at the ISLD. Additionally, I\'ve had the privilege of being a Partner at 44º North Vodka since its inception. While helming leadership roles in sales, marketing, and brand development we\'ve sold over 3 million bottles across vodka, liqueur, and most recently RTDs (Ready to Drink). Our hard work continues to establish 44º North as Idaho\'s most recognized spirit around the country. Beyond brand building in premium white spirits - into whisky & the ultra-premium rum, and now American whiskey this industry journey has allow me to leave an imprint of some amazing projects. As the importer, we spearheaded the US market introductions of Port Charlotte Single Malt Scotch Whisky, Octomore Whisky, and Renegade Rum from the legendary producer Bruichladdich (until their acquisition by Remy Cointreau). And not in 2025 we re-entered brown spirits with an American whiskey, with hundreds of barrels currently aging at our distillery in Shelley (Idaho Mercantile Distillers).Great brands have the power to elevate a consumer’s connection to the world around them. If you\'re passionate about telling a captivating story through premium spirits, let\'s connect. Together, we can create something truly remarkable.
Experience
Partner
Aug 2002 — Present · Shelley, ID, US
Education
University of North Carolina at Charlotte
Bachelor of Arts - BA, Literature
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