Harold Goetz
Experienced Strategic Media Professional
- Role
- VP, Senior (Account) Director, Media Planning at Healixglobal
- Location
- Scotch Plains, NJ, US
- LinkedIn followers
- 500 followers
About Harold Goetz
Experienced Group Media Director with a demonstrated history of branding and performance…
Experience
VP, Senior (Account) Director, Media Planning
May 2017 — Present · New York, NY, US
Please note, WE ARE PART OF INITIATIVE (Mediabrands division of Interpublic Group of Companies)• Strategic media planning leadership and integration of efforts across all SBUs/craft teams• Current Client: Endo Pharmaceuticals (XIAFLEX)• Past clients include: Jazz Pharmaceuticals (Xywav, Xyrem), Sun Pharmaceuticals (ILUMYA), Aclaris Therapeutics (ESKATA), VCU Health
Education
The State University of New York
Bachelor of Arts - BA, Communication, General
1982 — 1986
The University of Texas at Austin
Master of Arts (M.A.), Advertising
1987 — 1989
Skills
- Branding
- Lead Generation
- Direct Response
- Marketing
- Management
- Interactive Marketing
- Digital Strategy
- Market Research
- Strategic Partnerships
- Competitive Analysis
- Analysis
- Digital Media
- Media Buying
- Radio
- Analytics
- Digital Marketing
- Advertising
- Integrated Marketing
- Strategy
- Media Planning
- Strategic Planning
- Online Advertising
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