Harold Cochran

About Harold Cochran

Act as digital marketing thought leader, lead digital strategy development and…

Experience

1. Director of Busines Development

   Ford Motor Company

   Mar 2011 — Present

   Digital Marketing Executive Consultant- Customer Experience - Leading the digital marketing communications strategy development and implementation across multiple customer touch points including but not limited to Marketing, Sales, Services and Retail Dealer group. A key driver of digital marketing innovation and capabilities including digital destinations, video, search, social media, digital events and mobile to deliver optimum customer experiences and return on marketing investment via the Retail Dealer network. This includes increased penetration of branding and monetizing Loyalty efforts

Education

• Kent State University

  Bachelor of Business Administration (B.B.A.), Accounting and Finance

  1976 — 1981

• Columbia Business School

  Master of Business Administration (MBA), Marketing

  1986 — 1988

Skills

• Database Marking
• Sem
• Analytics
• Cross-Functional Team Leadership
• B2c
• Marketing Strategy
• Mobile Marketing
• Strategy
• E-Commerce
• Email Marketing
• Online Marketing
• Advertising
• Social Media Marketing
• Online Advertising
• Lead Generation
• Account Management
• Interactive Marketing
• B2b
• Direct Marketing
• Digital Strategy
• New Business Development
• Web Analytics
• SEO
• Data Warehousing
• Product Marketing
• Marketing Communications
• Business Development
• Digital Marketing
• Strategic Planning
• Social Media
• Marketing
• Market Research
• Consultants
• Competitive Analysis
• Crm