Harmeet Singh
Manager, Integrated Investments @UM Canada
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WORK HISTORY
Manager, Integrated Investments @UM Canada
Toronto, ON, CA
Led and oversaw a team of 12 investment professionals including Media Supervisors, Media Buyers, and Media Assistants, driving performance standards, operational excellence, and a high-accountability team culture.• Served as the primary investment/activation lead and executive client contact, managing multimillion-dollar portfolios for global and national advertisers including Sobeys, Hershey’s, McCain, Kimberly-Clark, Energizer, Enterprise, Allstate, Sony, and Heart & Stroke.• Directed integrated buying strategy across Linear TV, Connected TV, Online Video, Audio, OOH, and Print, executing both direct and DSP-based campaigns (Amazon DSP, DV360) with full ownership of delivery, pacing, and financial performance.• Negotiated and structured corporate and client-specific marketplace agreements, consistently driving 10–15% cost efficiencies while securing incremental added value, bonus weight, and performance guarantees.• Owned annual forecasting, budget allocation, and pacing management, ensuring strict financial control, investment accuracy, and alignment to client KPIs and business objectives.• Led client audit processes and enforced governance standards, overseeing reconciliation accuracy, compliance controls, and adherence to buying principles across all channels.• Leveraged MediaOcean applications including Broadcast Steward and Prisma to manage deal stewardship, financial reconciliation, billing accuracy, and investment tracking with precision.• Spearheaded full-funnel investment strategies informed by syndicated data sources (Numeris, Lens, CMR), competitive intelligence, and marketplace forecasting.• Developed advanced Excel-based financial reporting and audit tools, analyzing outputs, validating campaign delivery, and identifying optimization opportunities.• Conducted employee feedback, coaching, and performance reviews, fostering talent development and succession planning within the investment team.
EDUCATION
Jagannath International Management School,Vasant Kunj
Bachelor of Business Administration (BBA), Business Administration and Management, General
Army Institute of Management Technology
Master of Business Administration (MBA), Marketing
ABOUT HARMEET SINGH
Senior Media Investment Leader with 7+ years of experience leading integrated Investments across traditional and digital channels within a global agency environment. Proven track record of directing multimillion-dollar investments, negotiating high-value corporate and client-specific deals, and driving measurable cost efficiencies and revenue growth. Experienced in leading and developing high-performing teams of 12 investment professionals while maintaining strict financial governance, audit compliance, and operational excellence. Advanced expertise in MediaOcean (Broadcast Steward, Prisma), DSP platforms, syndicated media tools, and Excel-based financial modeling, with strong ability to translate data and insights into strategic, growth-oriented investment decisions.
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