Harley Butler
CEO | CMO | DTC, Retail, Marketplace, SaaS, AI Ecommerce | B2C and B2B Leadership (ex Shipt/Target, Adobe, Flip Video | advisor)
- Role
- CEO at Public Goods
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Harley Butler
Modern AI focused chief executive officer. Delivering best in class Growth, Branding, and Retention strategies. Using AI at every possible turn to deliver efficiency and return for investors- Ambitious, tech-savvy digital marketing professional with 20+ years\' experience harnessing cutting-edge Web technology to build business, generate revenue, and meet or exceed ROI goals for major fortune 500 companies- Focused leadership, the kind that gets results for shareholders. Balanced approach to mentoring and growing the best of talents, while staying a tuned to emerging market trends- Exceptional track record of innovating and improving market position through skilled leadership, digital marketing, and brand positioning- Able to devise strategies and tactics that cut costs and boost sales in both B2B and B2C sectors- Growth Marketing, incl. revenue focused acquisition marketing- Website Product Management- A/B testing- Display media planning and buying- Direct response advertising & marketing analytics (Google, Coremetrics & Omniture)- Search engine marketing & optimization (SEM/SEO)- Affiliate marketing- Social media- Sell-through forecasting- Retention marketing, eCRM, and lead generation- Email / Relationship marketing- Agency & Project management- Brand positioning- Testing, and traffic analysis- P&L budget management,
Experience
CEO
Mar 2024 — Present
Membership D2C and B2B ecommerce. Elevating everyday essentials for your home: Public Goods makes sustainable living easy and affordable, without compromise. We offer both a membership subscription and non-membership purchasing options. We are a D2C and B2B business.
Education
University of Canterbury
Rugby, 1st division rugby
1998 — 2000
University of Canterbury
Bsc, Statistics
1998 — 2000
Skills
- Sem
- SEO
- Direct Marketing
- Customer Acquisition
- Email Marketing
- Affiliate Marketing
- Social Media Marketing
- Online Marketing
- Database Marketing
- Banner Ads
- Banner Design
- B2c Ecommerce
- Y Combinator
- Management
- Founder
- Mobile
- Consumer Internet
- Consumer
- Digital Media
- Analytics
- Google Analytics
- Forecasting
- P&L Responsibility
- P&L Budget Management
- Social Media
- Omniture
- Adobe
- Ecommerce
- Ycombinator
- Online Advertising
- Data Science
- Data Scientist
- Digital Marketing
- E-Commerce
- Start-Ups
- Strategic Partnerships
- Digital Strategy
- Strategy
- User Experience
- Brand Management
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