Harley Webb
Advertising Lead at VISIT DENVER | B.S. Business/Marketing, Interested in opportunities with project management, Product Management, and analysis.
- Role
- Advertising Lead at Visit Denver, The Convention & Visitors Bureau
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Harley Webb
Hello, As the Advertising Lead at VISIT DENVER, I manage and execute digital and print campaigns that promote Denver as a premier destination for tourism, events, and conventions. With a B.S. degree in Business Management and Marketing from The Ohio State University Fisher College of Business, I have developed a strong foundation in marketing, project management, CRM, and data analysis. In my current role, I have coordinated and trafficked over $1.6 million in advertising placements, generating over 200 million impressions and 4 million clicks. I have also implemented solutions to optimize web traffic and sales, resulting in a 15% increase in website sales revenue in 2023. Additionally, I have utilized Act-On and Photoshop for email creation and marketing, reaching over in revenue. I am passionate about problem-solving, analysis, organization, and continuous improvement, and I am always eager to learn new skills and take on new challenges.
Experience
Advertising Lead
Visit Denver, The Convention & Visitors Bureau
Feb 2022 — Present · Denver, CO, US
Coordinated and trafficked $1.6+ million in print, digital, social, and campaigns and invoiced accordingly.• Trafficked 200+ million impressions and 4+ million clicks and reported to stakeholders. • Found and exposed a problem in web traffic, implemented a short term and long-term fix to sell ad placements more efficiently resulting in a 13% increase in web sales in 2023. • Utilized Act-On and Photoshop for email creation and marketing for Tracked schedules, contracts, assets, ad proofs, and proof of presence of 800+ placements.• Manage and schedule content and art creation during all phases of production.
Education
The Ohio State University Fisher College of Business
Bachelor of Business Administration - BBA, Business Administration and Management, Marketing
2018 — 2020
University of Maryland Baltimore County
Business/Managerial Economics
2016 — 2018
The Ohio State University
Business Administration and Management, Marketing
2018 — 2020
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