Harley Adams
- Role
- Director of Product Marketing at OpenText
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Harley Adams
Senior product marketing professional for cybersecurity enterprise software, including…
Experience
Director of Product Marketing
Jan 2023 — Present · Atlanta, GA, US
Drive growth in marketing contribution to sales pipeline by shaping the go-to-market strategy and telling a solution-based value story to our customers and the market. Lead NetIQ Identity and Access Management (IAM) and Voltage Date Security product marketing (effective 3/24) world-wide. Both are recognized cybersecurity industry leaders by analysts, including for Data Security Platforms by Forrester, and Access Management and Identity Governance and Administration (IGA) by KuppingerCole. Micro Focus was acquired by OpenText Jan 2023.
Skills
- Segmentation
- Analytics
- Public Relations
- Business Strategy
- Product Development
- Search Engine Optimization (SEO)
- Google Adwords
- Web Analytics
- Brand Management
- Cross-Functional Team Leadership
- Enterprise Marketing
- Marketing Strategy
- Pay Per Click (Ppc)
- Market Planning
- Product Management
- Strategy
- Crm
- Advertising
- Small Business Marketing
- Lead Generation
- Competitive Analysis
- B2c Marketing
- Email Marketing
- Content Marketing
- Strategic Planning
- Product Marketing
- Google Analytics
- Market Research
- Social Media Marketing
- Go-to-Market Strategy
- Business Development
- Digital Marketing
- Marketing
- Mobile Marketing
- Customer Relationship Management (Crm)
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