Harleigh Thornton
Associate Senior Manager, Consumer Insights and Analytics
- Role
- Senior Associate Manager at Mondelēz International
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Harleigh Thornton
Former product development scientist turned insights analyst: With eight years of experience in the food industry and proven results in the areas of product development, consumer innovation, project management, and technical rigor, I have transferred my skillset to a position in consumer insights where I will help grow Mondelēz Commercial Ventures businesses like Hu, Tate’s, 7Days, Perfect Snacks, and Enjoy Life.I love to dig deeper into consumer behavior to understand unmet needs and human tensions/motivations to inform product innovation.
Experience
Senior Associate Manager
Feb 2023 — Present · East Hanover, NJ, US
Unique ability to leverage product development experience and understanding of product lifecycle to collaborate with R&D teams to translate consumer insights into product concepts and product innovation strategy-Proficient in designing comprehensive market research to identify consumer trends, preferences, and behavior patterns-Skilled in analyzing and synthesizing large datasets into actionable insights for brand growth-Passion for understanding consumer behavior and deep diving into macro and micro trends to anticipate consumer demand-Familiarity with qualitative research techniques, such as focus groups and in-depth interviews, to gain insights into consumer motivations and attitudes.
Education
Rutgers University
Master of Business and Science, Business and Food Science
Rutgers University
Food Science and Technology
2014 — 2018
Skills
- Customer Service
- Conflict Resolution
- Laboratory Skills
- Organizational Effectiveness
- Research
- Strategic Planning
- Deadline Oriented
- Communication
- Food Science
- Leadership Development
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