Harkish Binukumar
Marketing Executive at Pepsi | Varun Beverages | PepsiCo | RJ Crops | Mahindra Powerol
- Role
- Marketing Executive at VARUN BEVERAGES LIMITED
- Location
- Kottayam, IN
- LinkedIn followers
- 500 followers
About Harkish Binukumar
Marketing Executive at VBL Pepsi, leading the charge in South Kerala, I bring a unique fusion of experience and skills to the table. With a solid foundation as a Sales Engineer at Mahindra Powerol and an MBA graduate, I offer a proven track record in sales, marketing, and strategic planning. My expertise spans driving sales expansion, crafting compelling marketing initiatives, and fostering enduring client partnerships. I am driven by a passion for innovation and dedicated to delivering tangible results. Let\'s connect to explore synergies and drive mutual success.
Experience
Marketing Executive
Apr 2024 — Present · Kerala, IN
As a Marketing Executive for Pepsi beverage products in South Kerala, responsibilities include:1. Developing and executing tailored marketing strategies to maximize brand visibility and drive sales growth.2. Conducting thorough market research to understand consumer preferences, trends, and competitor activities.3. Collaborating with teams to plan and execute integrated marketing campaigns, including advertising, promotions, and events.4. Building strong relationships with distributors and retail partners to ensure optimal product placement and availability.5. Monitoring and analyzing sales performance and marketing metrics to evaluate campaign effectiveness.6. Maintaining brand integrity and consistency across all marketing materials and communication channels.7. Staying updated on industry trends and consumer behavior to innovate and enhance marketing strategies.
Education
Mg University
Bachelor of Commerce - BCom
2019 — 2022
Saintgits Institute of Management
Master of Business Administration - MBA
2022 — 2024
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