Haritha N

About Haritha N

With over 12 years of experience in the healthcare industry, including 10+ years as a digital marketer, I have developed a diverse skill set encompassing various aspects of digital marketing campaigns. I excel in executing SMS, WhatsApp, and email campaigns, leveraging these channels to effectively reach and engage with the target audience. Additionally, I have honed my expertise in social media campaigns, ensuring content is published across multiple platforms to maximize visibility and audience engagement.In my role as a digital marketer, I have been involved in organizing and coordinating video shoots, including capturing and editing impactful footage such as doctor testimonials, product videos, and informative content. I have successfully published and optimized this content across social media channels, enhancing audience engagement and brand awareness. Acting as a bridge between doctors, the public, and operational teams, I have streamlined doctor profiles for their online presence, fostering strong connections and building a reputable digital presence.Furthermore, I have demonstrated my proficiency in conducting online webinars, CMEs (Continuing Medical Education), and conferences, both in virtual and on-ground settings. I have also been responsible for website content updates, writing healthcare blogs, optimizing them with relevant keywords, and translating content into regional languages for broader reach and accessibility. Coordinating with call centers, I have developed scripts and flows, ensuring effective communication and generating leads. I have also leveraged my expertise in developing WhatsApp flows and automations for appointment scheduling, as well as scripting for IVR (Interactive Voice Response) systems and automations.As a digital marketer, I have created lead forms and coordinated lead generation efforts, including organizing outreach clinics and promoting them to generate leads. Additionally, I have managed social media channels such as Facebook and Instagram while maintaining a positive online reputation. I have successfully organized in-house events, TV shows, and collaborated with the press for event coverage, ensuring maximum exposure and engagement.Beyond my digital marketing skills, I am a smart worker and a team leader, organizer, troubleshooter, and multitasker, serving as a role model within the industry.In summary, my extensive experience and abilities as a digital marketer enable me to orchestrate successful campaigns, engage audiences, and drive results in the healthcare industry.

Experience

1. Digital Marketing Manager

   Apollo Hospitals

   Aug 2015 — Present · Hyderabad, IN

   Taking care of Digital Marketing Activities of Apollo Hospitals, Hyderabad. Website SEO, Handling Social Media Channels, Ad Campaigns, Corporate Videos Making, Testimonials, Conducting Live sessions, Content Writing, Event Management, Content Development, etc

Education

• Acharya Nagarjuna Vishwavidhyalayamu

  Master of Business Administration (MBA)

  2005 — 2008

• MARIS STELLA COLLEGE, VIJAYAWADA, AP, INDIA

  Bachelor of Commerce (B.Com.)

  2003 — 2006

• NIRMALA HIGH SCHOOL

  NUSERY TO TENTH CLASS

  1989 — 2000