Harish Thyagarajan
Content Marketing Manager | B2B SaaS & Enterprise Tech | SEO & Inbound Content
- Role
- Content Marketing Manager at Tata Communications
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Harish Thyagarajan
I am a content marketing professional with 15 years of total experience and over 9 years in digital and content marketing, primarily working with B2B SaaS and enterprise technology companies.My focus is building SEO-driven inbound content campaigns that help technology companies educate buyers, increase organic visibility, and support demand generation initiatives.Over the years I have created and managed a wide range of content assets including:• SEO blog articles• Customer case studies and success stories• Ebooks and thought leadership assets• Website and landing page content• Nurture email sequences for gated content• Campaign messaging for digital marketing initiativesSome highlights from my work include:• Contributed to 150% growth in organic website traffic through SEO content initiatives• Supported campaigns that increased ebook downloads by 148%• Produced 70+ blog articles and multiple long-form assets for B2B SaaS audiencesI enjoy translating complex technology concepts into clear, engaging content that resonates with enterprise buyers and developer audiences.Currently open to opportunities in:• Content Marketing• B2B SaaS Content Strategy• SEO-driven inbound marketing programs
Experience
Content Marketing Manager
Oct 2023 — Present · Bengaluru, IN
Manage content development and updates for solution web pages across cloud and CPaaS domains• Translate product capabilities into clear, customer-focused content for enterprise audiences• Write campaign messaging and ad copy for Google and LinkedIn campaigns targeting IT decision-makers• Develop nurture email content supporting inbound marketing initiatives• Collaborate with product marketing and campaign teams to align messaging with buyer journey stages
Education
Bangalore Management Academy
Master of Business Administration - MBA, Finance, General
2007 — 2009
Indian School of Business
Digital Marketing and Analytics
Kristu Jayanti University
Bachelor of Commerce - BCom, Finance
2004 — 2007
Skills
- Team Management
- Business Analysis
- Market Research
- Business Development
- Business Strategy
- Competitive Analysis
- Project Management
- Process Improvement
- Management
- New Business Development
- Marketing Strategy
- Data Analysis
- Business Process Improvement
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