Harish Krishnappa

Manager - Email Marketing @Gupshup

Bengaluru, IN

OneDirect is now part of Gupshup!Key Result Areas:* Building, managing, and optimizing end-to-end marketing automation campaigns in Marketo, including lead nurturing, drip campaigns, webinar campaign, newsletter and engagement programs aligned with the buyer journey* Maintaining and updating lead records in CRM platforms (e.g, Salesforce) to ensure accurate lead flow, campaign attribution, and seamless alignment between marketing and sales teams* Developing and executing cold email outreach strategies targeting B2B prospects, leveraging personalization, segmentation, and value-driven messaging to generate qualified leads* Implemented marketing attribution models and UTM tracking to measure campaign ROI and support data-driven decision-making* Designed and tested cold email sequences with A/B testing for subject lines, CTAs, content length, and timing to improve performance metrics* Maintained email deliverability best practices including list hygiene, CAN-SPAM/GDPR compliance, and IP reputation monitoring* Planning, executing, and hosting live and on-demand webinars to drive lead generation, brand awareness, and customer engagement* Integrated webinar platforms (e.g, Zoom) with Marketo to automate registration, reminders, attendance tracking, and lead nurturing workflows* Used Marketo to set up event programs, smart campaigns, and trigger-based communications before and after the event* Monitoring webinar performance metrics (registrations, attendance rate, engagement, follow-up conversions) and produced reports for internal stakeholders* Developing post-webinar follow-up sequences, including thank-you emails, content downloads, and MQL handoff to Sales.

Bangalore University

Bachelor of Business Administration - BBA, Business/Commerce, General

Bangalore University

Master of Business Administration - MBA, Human Resource and Marketing