Harish Kalakanti

About Harish Kalakanti

Digital marketing is the future” It was my subconscious mind which helped me crack a tough interview question by saying this. That is when, I discovered my passion for online advertising. From being an ‘Ad trafficker’ to a ‘Programmatic specialist (Display & Video 360 a.k.a Double Click bid manager)’, my professional journey has been a roller coaster ride. But as they say ‘No regrets, just lessons’ is what exactly happened.Of all awards I received, ‘Perfectionist’ is the title which I love the most as it reflects my intent towards the work I do. I’m always willing to explore different sections of digital marketing industry and expand my knowledge base. I’m open to new opportunities and challenging roles. In free time, I try to catch up with the latest trends of digital marketing world and help freelancers within my network. Skills:1) Strong understanding of the digital marketing ecosystem (Specialization : Display & Video 360)2) Extensive knowledge of various concepts like Real time bidding (DSP), programmatic buying (private marketplace & direct deals), Media planning, Media buying, Data management platforms, 3P Data providers, Ad servers, Brand safety verification services (pre bid & post bid), View-ability measurement, Agency markup revenue models, Ad exchanges, Ad tags, Advance creative formats, Dynamic creatives, Pixels, Re-marketing, API, Data Transfer files etc 3) Effectively can traffic, manage, monitor, troubleshoot & optimize different types of campaigns (Display, Video, Audio, Storytelling, Gmail, Native, App install and YouTube); 4) Creative, resourceful & flexible; Able to adapt to changing priorities; Maintain positive attitude & strong work ethic5) Ability to quickly grasp and thoroughly apprehend the core concepts with limited assistance6) Familiarity with Google sheets/Excel (Pivot, Lookup) and Google slides/PowerPoint**Marketing technologies**Search engine marketing : Google ads f.k.a Google AdWords (Paid)Demand side platform : Display & Video 360 f.k.a Double Click Bid manager (DBM), Amazon DSP, Xandr, SmartyadsAd server : Campaign manager f.k.a Double Click Campaign manager (DCM)Social media marketing : Facebook ads, Pinterest ads, Snapchat ads & Instagram adsSearch engine optimization : On page (Baseline knowledge)Performance & Measurement : Google Analytics (Baseline knowledge)

Experience

1. Media Analyst

   Target

   Apr 2020 — Present · Bengaluru, IN

Education

• Gowtham Junior College

  Intermediate, MPC

  2008 — 2010

• St. Martin's College

  Bachelor of Technology - BTech, Computer Science

  2010 — 2014