Harish Sonawane

About Harish Sonawane

I am a versatile marketing professional with extensive experience in both traditional and digital marketing. My expertise spans brand management (including Online Reputation Management), advertising, strategic planning, and all key aspects of marketing management. I specialize in developing comprehensive marketing strategies across digital platforms, advertising, communications, and creative initiatives. This includes preparing, managing, and implementing marketing budgets on weekly, quarterly, and annual timelines. Additionally, I design and execute branding, positioning, and pricing strategies to deliver consistent and impactful brand messaging across multiple platforms, including events and exhibitions, email campaigns, websites, and promotional materials. Throughout my professional journey, I have honed my ability to align teams toward shared goals and KPIs. I take a consultative approach and recognize the importance of clear communication in fostering alignment. By adapting to various communication styles, I effectively navigate fast-paced, cross-functional environments. I thrive on collaboration, leveraging diverse perspectives to refine strategies and achieve impactful results. With the wealth of data available in today’s marketing landscape, my curiosity drives me to analyze performance metrics, uncover insights, and continuously optimize tactics. I am passionate about learning and believe that growth lies in embracing change—the only constant in life. Let’s connect to explore ideas, opportunities, and innovations in marketing!

Experience

1. Group Marketing Manager

   Unitherm Engineers Limited

   Jan 2025 — Present

   at.(,)As Group Marketing Manager, I am responsible for spearheading the marketing efforts across all business units within the Unitherm Group, including Unitherm Engineers Ltd, Indo German Vacu Treat Pvt Ltd, Aichelin Unitherm, and Unitherm Nova Coatings.Key Responsibilities: Develop and execute cohesive marketing strategies that align with the group’s overarching business goals and drive growth across all subsidiaries: Ensure consistent brand positioning, messaging, and visibility across traditional and digital platforms to strengthen the group\'s market presence: Lead digital marketing initiatives, including website management, email campaigns, SEO/SEM strategies, and social media marketing, to drive lead generation and customer engagement: Analyze market trends, customer behavior, and competitor activities to identify opportunities and refine marketing strategies: Work closely with cross-functional teams across engineering, sales, and operations to ensure marketing strategies align with organizational priorities: Oversee planning and execution of industry events, trade shows, and exhibitions to enhance brand recognition and foster customer relationships: Develop compelling marketing materials, press releases, and internal communications to effectively communicate the group\'s value proposition.

Education

• MICA | The School of Ideas

  Managing Brands and Marketing Communications

• Savitribai Phule Pune University

  Master of Business Administration - MBA

• Sinhgad Academy of Engineering

  Bachelor of Engineering - BE