Harish Kumar

Senior Digital Analyst @辉瑞

Toronto, ON, CA

Led advanced digital analytics across Pfizer websites, evaluating user journeys, engagement patterns, and content performance to support marketing, brand, and patient experience strategies.• Built and automated executive-level dashboards in Adobe Analytics and Tableau, enabling stakeholders to monitor KPIs such as engagement, bounce rate, scroll depth, CTA interactions, conversions, and campaign performance.• Collaborated with cross-functional teams (development, QA, marketing) to define KPIs and implement measurement strategies.• Supported A/B and multivariate experiments using Adobe Target (Franklin experiments), delivering structured insights that informed content decisions, UX adjustments, and design variations. • Performed end-to-end tagging validation using Adobe Launch/Web SDK, ensuring accurate implementation of eVars, props, events, data layer variables, and custom tracking requirements across web experiences. • Leveraged Adobe Journey Optimizer to support personalized messaging, audience segmentation, and cross-channel user engagement workflows.• Analyzed visitor behavior—scroll patterns, repeat visits, link interactions, and CTA performance—to surface insights that drove a measurable reduction in bounce rates across priority pages.

Jawaharlal Nehru Technological University

Bachelor of Engineering - BE