Harish Kumar

About Harish Kumar

A seasoned professional with 12+ years’ experience across Marketing automation, Product Marketing, Digital, Lifecycle, CRM, CLM,Retention, Email, Whatsapp,SMS, App, Acquisition, Marketing & Direct Marketing, Analytics, MIS, Product Marketing, and development with leading organizations such as MakeMyTrip, Marico, CarDekho, Embibe, OnlineTyari, Shopclues, and Groupbayport.I have worked on assignments that require coordination with higher-level management to understand problem areas and devise a strategy and ensure execution of the plans to contribute to organizations\' profitability and commitments to consumers.Soft skills are the cornerstones of my repertoire. I am strong at interpersonal communication and possess good Analytical, Problem-solving, planning, and decision-making acumen. I am excellent at Project Management, team building and delivering on strict deadlines.

Experience

1. Senior Manager Crm Clm - Marketing Automation

   Group Bayport

   Jan 2024 — Present · Gurugram, IN

   Experienced CRM leader with a proven track record of driving customer retention, engagement, and lifetime value (LTV) through data-driven, multi-channel strategies.Strong expertise in CRM strategy development, including customer segmentation, personalized communication, and implementation of omnichannel solutions to enhance customer experience and loyalty.Expert in CRM tools and platforms, leveraging data and insights to optimize customer journeys and execute high-impact marketing campaigns.Demonstrated success in improving retention rates and customer satisfaction through marketing automation, cross-channel integration, and innovative loyalty programs.CRM Analytics, Tracking & IntelligenceEmail Inbox & Deliverability Tracking:In-depth knowledge of monitoring and analyzing email deliverability metrics, inbox placement, and engagement performance to ensure optimal campaign effectiveness and prevent spam placement.Competition Tracking:Tracking and analyzing competitor marketing strategies, product offerings, and pricing trends to identify opportunities and competitive advantages.CRM Operations & ScaleManaged end-to-end CRM and retention strategy across the entire customer funnel (TOFU to LOFU) for 17 major e-commerce websites spanning 5 countries.Enhanced customer web and buying experience through personalized communications across Email, SMS, WhatsApp, Push Notifications, and other retention channels.Identified and launched new CRM channels (SMS, Push Notifications, WhatsApp) for Group Bayport, designing the CRM journey from scratch.Led vendor cost negotiations and agreement management for all CRM-related partners.Omnichannel & Growth InitiativesOnboarded an omnichannel engagement platform (BIRD) for Group Bayport, covering 30+ channels and enabling seamless customer journey orchestration from TOFU to LOFU.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  MBA/ PGDBM - MM, Marketing/Marketing Management, General

  2020

• Delhi University

  B.A. Bachelor of Arts

• Sikkim Manipal University - Distance Education

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2015

• F-Tec Institute

  diploma, PGDCA

  2010 — 2011

Skills

• Crm Marketing
• Mis + Crm Analytics
• Business Development
• Digital Marketing
• Banner Designing
• Databases
• Offline Marketing
• Product Marketing
• Lead Generation
• Vendor Management
• Online Marketing
• Crm Analytics
• Promotions
• E Mail Marketing
• Html Emails
• Market Planning
• Insights Marketing
• Omniture
• Strategy
• E-Commerce
• Team Management
• Team Leadership
• Campaign Management
• Implementation Planning
• Customer Retention
• Email Marketing
• Affliate Marketing
• Marketing Strategy
• Communication
• Google Analytics
• Leadership
• Search Engine Optimization (SEO)
• Management
• Consumer Behavior
• Marketing
• Sms Marketing
• Analytics
• Business Strategy
• Market Research
• Mobile Marketing