Haris Subramanian S

About Haris Subramanian S

I’m a marketing professional with a focus on brand strategy, campaign execution, content optimisation, and marketplace growth. My experience spans e-commerce, digital journeys, and cross-functional project execution across multiple regions. I enjoy working at the intersection of data, storytelling, and structured marketing operations. Areas that interest me most include brand building, performance campaigns, digital GTM, and improving customer journeys end-to-end. Skilled in content planning, deal execution, promotion strategy, catalogue management, and business analysis using dashboards, automation tools, and Excel. Outside work, I’ve delivered a TEDx talk and have a strong interest in creative communication, event marketing, and building narratives that connect with people.

Experience

1. Brand Specialist Ii

   Amazon

   Apr 2024 — Present · Bengaluru, IN

   Manage 4 vendor accounts with a combined trailing 12-month GMS of €7M across Automotive, Home, and Wireless categories on Amazon’s EU marketplaces • Delivered 30% YoY growth in Product COGS by driving content improvements, deal execution, and catalog expansion strategies • Own end-to-end promotional planning, including forecasting, product selection, and securing €570K in vendor-funded investments (€250K in H1 2025) • Spearheaded marketplace expansion for two vendors, scaling one from Germany to EU8 and another into Poland and France, unlocking incremental revenue • Conducted listing audits and catalog optimization to ensure full SKU coverage and improve discoverability across new and existing markets • Partnered with vendors to enhance A+ content and storefronts, increasing conversion across high-impact SKUs, especially in Wireless categories • Analyzed customer feedback and return data to identify product gaps, resulting in actionable insights that reduced return rates and improved customer satisfaction • Tracked and improved operational KPIs such as confirmation rate, out-of-stock percentage, inbound accuracy, and delivery SLAs to maintain high retail readiness • Collaborated with cross-functional teams including Advertising, Retail, Operations, and Finance to resolve issues and align strategies • Leveraged Amazon’s internal Gen-AI tools, business dashboards, and Excel-based analysis to create deep-dive documents and root cause reports • Delivered structured monthly business reviews with KPI dashboards, promotional ROI analysis, and data-backed growth opportunities

Education

• Loyola College

  Bachelor of Commerce - BCom, Business/Commerce, General

  2017 — 2020

• Indian Institute of Management Sirmaur

  Master of Business Administration - MBA, Business/Commerce, General